News, views and opinion from the team at saintnicks

Who cares about content marketing?


Content marketing has moved from ‘buzzword’ territory to being a firmly established marketing discipline. In fact, marketers are now typically allocating 28% of their total budget to content...

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The small talk of winning


When considering what to say or how to communicate, brands often fall into the trap of trying to say everything that’s good about themselves and in turn, disengaging and confusing their audience. In...

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At last. Man gets makeover.


Gender is a hot topic in our industry at the moment, and rightly so. Our industry spends billions annually shaping perceptions and we have a responsibility to use this power in a positive manner. ...

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Hate is the new love


Of course brands want to be loved. Love equals loyalty, which equals sustained profits. However, with media platforms suffocating us at every turn, being loveable…or even likeable is becoming harder...

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Getting to grips with haptics


Imagine being able to control devices using virtual buttons, switches and dials elevated in mid-air… This is now possible, thanks to the latest ultrasound technology from Bristol-based company,...

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Billy no mates


Managing your social media can feel a bit like a minefield, what with the amount of outlets to manage and a plethora of faux pas to avoid. However, when harnessed and utilised properly, it can...

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Has the drinks market gone mad?


Find out why Alcohol alone is no longer enough These days, it’s not enough for your tipple of choice to just -  well – be a drink. There appears to be a real appetite in the F&B sector and...

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Sync. From head to toe.


Yes they're here, the latest bolt on to the smart phone-meet smart shoes!   We've recently been looking into the rise of shoes in the technology sector, sounds odd but it's really happening... ...

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Something tangible in the digital age?


And so we come full circle.  Ladies and Gentleman, allow me to introduce you to the real life eggplant emoji. Or aubergine if you prefer. Launched in March 2016, London-based Eggplant Mail sends...

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It’s time to challenge our own assumptions…


So this year we see several key shifts in marketer/agency relationships and major discrepancies on matters that brands and agencies believe are most valuable to clients. Find out the reasons clients...

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The world’s first hologram print ad


Have a look at this world's first from Porsche in a bid to promote the new 911. I'm not sure we'd advocate a 4 page spread as a sustainable ROI but as a one-off and a showcase of how traditional...

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What to do when pre-rolls don’t work…


What do you do when you know that people don’t want to watch your pre-roll ads on YouTube anymore (did they ever?) but your audience is still there for you to communicate with... Well, Geiko fast...

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The future of design can be found…in Africa


Despite common perceptions that shape Africa as a land of "famine, corruption, or imposing landscapes," one of the most defining features of the continent is innovation. "The Guy with Style" from the...

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What’s caught our eye…


Get into the Grove Grove, a Kickstarter project from Boston, enables you to grow your own fresh produce in your home. Designed and built by engineers from MIT, the Ecosystem is designed to grow...

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Free pitches?


The advertising industry has (almost forever) demanded creative pitches and spec work to test out agencies to see if clients like their ideas, on a sample brief, often with only a 2-3 weeks to deliver...

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Out and about…


Consumers co-creating with brands looks set to increase, facilitated by technology and fuelled by their apparent desire to be involved. Alongside this, the trend for brands to be compassionate...

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Will a robot take your job?


  If you are sitting at a desk, driving a taxi or carrying a hod, stop for a moment and ask: could a robot or machine do this job better? The answer, unfortunately for you, is probably - yes. The...

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The nation is getting it’s groove on…


Record player resurgence follows boom in vinyl sales with a strong resurgence in sales of record players, alongside vinyl. And it looks like the vinyl resurgence isn’t going away any time soon. In...

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Pearls of wisdom


  There was a time when men listened for fish with a piano wire… ‘Here we are’, a sign reads at the entrance to Loch Fyne Oysters, the restaurant and smokehouse, nestled at the source of...

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What’s caught our eye…


Ooohhh...snap! SNAP – a device allowing customers to make tables out of virtually any surface, just launched on Kickstarter. Say you find an old crate or antique tray; you simply clip the device...

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