News, views and opinion from the team at saintnicks

Who cares about content marketing?


Content marketing has moved from ‘buzzword’ territory to being a firmly established marketing discipline. In fact, marketers are now typically allocating 28% of their total budget to content...

Read More

The small talk of winning


When considering what to say or how to communicate, brands often fall into the trap of trying to say everything that’s good about themselves and in turn, disengaging and confusing their audience. In...

Read More

At last. Man gets makeover.


Gender is a hot topic in our industry at the moment, and rightly so. Our industry spends billions annually shaping perceptions and we have a responsibility to use this power in a positive manner. ...

Read More

Hate is the new love


Of course brands want to be loved. Love equals loyalty, which equals sustained profits. However, with media platforms suffocating us at every turn, being loveable…or even likeable is becoming harder...

Read More

Getting to grips with haptics


Imagine being able to control devices using virtual buttons, switches and dials elevated in mid-air… This is now possible, thanks to the latest ultrasound technology from Bristol-based company,...

Read More

Billy no mates


Managing your social media can feel a bit like a minefield, what with the amount of outlets to manage and a plethora of faux pas to avoid. However, when harnessed and utilised properly, it can...

Read More

Has the drinks market gone mad?


Find out why Alcohol alone is no longer enough These days, it’s not enough for your tipple of choice to just -  well – be a drink. There appears to be a real appetite in the F&B sector and...

Read More

Sync. From head to toe.


Yes they're here, the latest bolt on to the smart phone-meet smart shoes!   We've recently been looking into the rise of shoes in the technology sector, sounds odd but it's really happening... ...

Read More

Something tangible in the digital age?


And so we come full circle.  Ladies and Gentleman, allow me to introduce you to the real life eggplant emoji. Or aubergine if you prefer. Launched in March 2016, London-based Eggplant Mail sends...

Read More

It’s time to challenge our own assumptions…


So this year we see several key shifts in marketer/agency relationships and major discrepancies on matters that brands and agencies believe are most valuable to clients. Find out the reasons clients...

Read More

The world’s first hologram print ad


Have a look at this world's first from Porsche in a bid to promote the new 911. I'm not sure we'd advocate a 4 page spread as a sustainable ROI but as a one-off and a showcase of how traditional...

Read More

What to do when pre-rolls don’t work…


What do you do when you know that people don’t want to watch your pre-roll ads on YouTube anymore (did they ever?) but your audience is still there for you to communicate with... Well, Geiko fast...

Read More

The future of design can be found…in Africa


Despite common perceptions that shape Africa as a land of "famine, corruption, or imposing landscapes," one of the most defining features of the continent is innovation. "The Guy with Style" from the...

Read More

What’s caught our eye…


Get into the Grove Grove, a Kickstarter project from Boston, enables you to grow your own fresh produce in your home. Designed and built by engineers from MIT, the Ecosystem is designed to grow...

Read More

Free pitches?


The advertising industry has (almost forever) demanded creative pitches and spec work to test out agencies to see if clients like their ideas, on a sample brief, often with only a 2-3 weeks to deliver...

Read More

Out and about…


Consumers co-creating with brands looks set to increase, facilitated by technology and fuelled by their apparent desire to be involved. Alongside this, the trend for brands to be compassionate...

Read More

Will a robot take your job?


  If you are sitting at a desk, driving a taxi or carrying a hod, stop for a moment and ask: could a robot or machine do this job better? The answer, unfortunately for you, is probably - yes. The...

Read More

The nation is getting it’s groove on…


Record player resurgence follows boom in vinyl sales with a strong resurgence in sales of record players, alongside vinyl. And it looks like the vinyl resurgence isn’t going away any time soon. In...

Read More

Pearls of wisdom


  There was a time when men listened for fish with a piano wire… ‘Here we are’, a sign reads at the entrance to Loch Fyne Oysters, the restaurant and smokehouse, nestled at the source of...

Read More

What’s caught our eye…


Ooohhh...snap! SNAP – a device allowing customers to make tables out of virtually any surface, just launched on Kickstarter. Say you find an old crate or antique tray; you simply clip the device...

Read More

The Reuters Institute Digital News Report 2015 in 100 seconds


If you don't fancy trawling through the entire thing, then here's a summary in 100 seconds - its all about the move to mobile, the rise of video and the growth of social discovery for us!

Read More

Proximity parking


Great pice of work from Fiat: The Parking Billboard. An interactive installation where the parking sensors that typically sit inside a car's bumpers have been rigged them up to a video billboard...

Read More

Out and about


Do you want fries with that data? saintnicks’ mission is to help brands realise their full potential. A key component enabling us to do this is insight. Without it we simply wouldn’t get close....

Read More

What’s caught our eye…


Workin' at the car wash  This eco-friendly solution to car washing saw South Africa save, on average, 180 litres of water per vehicle. You simply text a picture of your car and its surroundings to...

Read More

Innovative books that grow back into trees


A lovely innovative idea from a small Argentinian publisher who was looking to stand out with an educational message for children. Each book is made from acid-free paper, jacaranda seeds and...

Read More

Scotland just got better


We've been out and about recently with Greene King, working on one of their Scottish brands. Imagine our delight to find that Loch Ness is now available....in Street View. And with it, the list of...

Read More

Out and about


Personality goes a long way when it comes to politics We may have Russell Brand to thank for this year’s prevailing political advertising strategy. Not because he’s some sort of marketing...

Read More

What’s caught our eye…


Shopping on the go In an attempt to improve mobile shopping, The Edit was created - a free app, combining a Tinder-style swipe interface with a universally known checkout cart system. The app has more...

Read More

IKEA now offers virtual weddings


As if flat packed furniture wasn't enough, IKEA has now launched its "Wedding Online" service. Customers can select from a range of locations which are all decorated beautifully in IKEA products...

Read More

Talented Account Manager wanted


If you’re an Account Manager with a minimum of two years experience in a creative agency and looking for a new challenge to grow and develop your career then we have a fantastic...

Read More

cheap snapbacks Make them. Perhaps


Dayton's Kendall Pollard celebrates on the bench after a basket against Vanderbilt on Wednesday, Dec. 9, 2015, at Memorial Gymnasium in Nashville, Tenn. David Jablonski/StaffDayton's Kendall Pollard...

Read More

A man was robbed by a male who was supposed


A man was robbed by a male who was supposed to be selling an iPhone, according to Newport News police. Thursday in the 11800 block of Jefferson Avenue, 2014oakleysunglasses near the entrance to City...

Read More

NYC in 60seconds flat


Whether you've been to New York or not, the iconic architecture, shops and yellow cabs never cease to entertain. This beautiful flip-book-style video is well worth the 60 seconds it lasts. Enjoy.

Read More

Out and about


Down on the farm Filming on location with clients takes us to all kinds of places. This month saw us don our wellies and Barbers, and brave the bitter winter weather to head on down to the farm,...

Read More

What’s caught our eye…


Under my umbrella Picture it: you’re stuck in the rain, running from shop doorway to doorway, trying to stop your freshly dry-cleaned suit from getting damp. Ahead, you see a beacon of hope –...

Read More

baseball coach Al Almora carrying his coach


The man seemed to Zhang, called Zhang adidas What what husband. The rain pandora charms takes a air max splash like, people ray ban sunglasses standing polo ralph lauren in nike air the rain to give...

Read More

fake oakleys Mr. Mooney


The Vibe Band VB10 features a curved 1.43 inch E ink display with resolution of 296x128 pixels. The smartband is compatible with any device running Android 4.4 and higher, and even with iOS devices....

Read More

you are most likely getting fleeced


In some instances, yes, you are most likely getting fleeced. Lens materials do not degrade the quality of the vision in the lens. What it does effect (between the Polycarbonate and CR 39, or "plastic"...

Read More

How to gain more confidence in yourself!


How to gain more confidence in yourself! By Mitch WilsonConfidence is key to getting swag. If swag was a door, confidence would be the key. Confidence is all about the way you view yourself. Dr John...

Read More

media musings blog archive when a


media musings blog archive when a replica oakleys Some Spandex products, like Oakley's O Form fabric, feature fake oakleys something called four way stretch.8 of 10Similar to bamboo, TENCEL is made...

Read More

The power of the consumer voice


Rightly or wrongly, if you annoy consumers (especially well known ones) it doesn't take long to get around.   155 retweets and we're only 43 minutes in..... 

Read More

Zeitgesit 2012 – a year review


So, let's see how the world searched on Google in 2012....

Read More

A TV/viral/social/guerilla/flashmob mashup


Ok, it's not like we don't appreciated Belgium or anything.  It's a useful country: a place you go through to get to somewhere good. Oh, and they make good chocolate.  We also liked their...

Read More

Time for business (on a wednesday)


We were introduced to the idea of 'business time on a wednesday' by good friends a year or so ago.  We now watch this every Wednesday and so should you. The odds, as yet, have still not improved,...

Read More

The cost of a humble cup of coffee


Strange how the humble cup of coffee can get you into hot water.  Especially when it turns out that not paying tax may be bad for your reputation. YouGov’s brand tracker found that Starbucks,...

Read More

Media: don’t take it too seriously


It's the end of the month, so time for a smile.  Having had a month of media-types in moustaches, it's time for a sense check.  This always raises a smile....

Read More

Good brands do Good


Here's a good story about Chipotle.  Passionate about their work and keen to grow, they sold to a multinational chain.  But what they had in terms of brand and vision they lose.  So,...

Read More

Younger and wiser?


We like this new idea from LA’s GreenBar Collective... a white whiskey made from oats, malt, and spelt. It is aged, but for less than ten minutes. This allows for a much quicker route to market,...

Read More

Anatomy of a tweet


It made us smile, so we thought we'd share...   Which end of the bird are you?

Read More

Twitter 5 years on


Twitter just celebrated its fifth year as a technology this week. It began as a small project among a few coworkers at a podcasting company in San Francisco called Odeo.  Thanks to...

Read More

Changing Times for the Hospitality Sector


Fourth Hospitality Customer Conference 2012 13 November 2012, Science Museum London The world is changing and so are we. The smartest operators are reinventing their businesses to meet the relentless...

Read More

Vision in Bristol


The Ultimate in Creative Collaboration Vision gets the best in the business together. Sharing their knowledge, insights and experience they’ll pass on ideas that will inform, inspire, provoke and...

Read More

Fast Fashion


We love the enterprising spirit of New Yorkers.   Even as the flood waters rise during Hurricane Sandy, the thrifty street vendor isn't going to miss out on a sale...

Read More

The TV will dramatically and repeatedly


The TV will dramatically and repeatedly remind folks as the days tick down, as if we are anticipating some sort of rocket launch or total eclipse of the sun. Blood pressures will rise. Migraines will...

Read More

Despite its unassuming fa business


Despite its unassuming fa business at Vila Mimosa is thriving. According to the residents association, the district receives close to four thousand visitors a day, generating $430,000 USD each month....

Read More

a friend since the fourth grade


Raymond W. Butler III, a friend since the fourth grade, calls Rentz his "hero," as much for how Rentz has conducted himself off the field. "He's a star everywhere he goes, and he has been the most...

Read More

The event sold out with 500dogs packing


The event sold out with 500dogs packing the right field pavilion, having just as much right to sit there since their owners paid $25 per all you can eat ticket for them, too. German shepherds and...

Read More

The idea originated with then Superintendent


The idea originated with then Superintendent Tim McLain after the death of senior trooper Bill Hakim (and Woodburn police Capt. Tom Tennant) after a bomb exploded at a Woodburn bank on Dec. 12, 2008....

Read More

the man in the purple shirt points


In the video, the man in the purple shirt points a gun at the driver and fires once, then runs away. The car lurches forward, then stops, as several people begin rushing toward the driver. Friday....

Read More

If you are looking for a funky style or innovation


If you are looking for a funky style or innovation look at the latest arrivals from Carrera, Bolle, Persol, Bulgari, Ralph Lauren, and Giorgio Armani. Some of these frames feature exclusive detailing...

Read More

Lynn’s family believes she set out


Lynn's family believes she set out on the Stellarton Road towards their home and suspects she might have tried to hitchhike, something she was known to do. But her family says she never would have...

Read More

When elevated in the blood stream


When elevated in the blood stream, C reactive protein indicates inflammation in the body. Produced by the liver, C reactive protein is commonly used to identify a patient's risk of stroke or heart...

Read More

bruins honor marblehead’s laing in recovery


Cheap Jerseys china The minimalist jersey designs, with nothing but a number on the front, are supposed to pay tribute to the style of basketball played on New York City blacktops, but they really...

Read More

Hooshangi is the owner of American Whiskey


Hooshangi is the owner of American Whiskey, a bar located on W 30th St. On Wednesday night, around 45 minutes before the Clippers and Knicks tipped off three blocks away at the Garden, Hooshangi...

Read More

I’m not going to apologize


And no, I'm not going to apologize for the above like Kramer did. He was selected "Most Valuable Reporter" for California's oldest continually operating newspaper, and covered the weekend crime beat...

Read More

The chiefs have since repaid the team


The chiefs have since repaid the team for the tickets. That came after controversy over an off duty sergeant working security for the team. The sergeant was at McDonald house when officers arrived on...

Read More