When content marketing meets cloud technology
As the world of virtualisation (cloud technologies) promises huge benefits for service providers, we needed to reach a wider global audience for category leaders Amdocs.
Using results from in-depth interviews we developed a cohesive story built around technological innovation. With a campaign microsite, fully optimised landing pages, white papers, infographics, a series of video content and blog posts we developed an automated marketing programme.
With over 10,600 landing page views and 409 white paper downloads, the campaign generated 282,000 LinkedIn and 157,000 new contacts from new data. With extensive distribution and syndication of content across Europe, this illustrates the effects of marketing automation within a rich content marketing programme.
If you would like to talk about content and search marketing, or marketing automation, get in touch with Joe Johnston at firstname.lastname@example.org